Category Archives for "MeetUp"
In their book “Press Start – Using gamification to power-up your marketing” Daniel Griffin and Albert van der Meer tell us how, in an increasingly commoditized world, marketers are finding new ways to influence or motivate us to be better engaged with their products, services, and brands. This is marketing gamification: the practice of taking […]Continue reading
In her book “Games and Gamification in Market Research: Increasing Consumer Engagement in Research” Betty Adamou tells us how games and gamification are revolutionizing the market research industry, offering opportunities to reinvigorate the notoriously sluggish engagement levels seen in traditional surveying methods. It is aimed at showing you how to design Research Games and Gamified […]Continue reading
The newly published book Infinite Gamification by Toby Beresford tells us how to create sustainable scoring programs to influence behaviour at work and at play. It is aimed at leaders working on small or larger programs and is a practical guide to the methods and pitfalls involved. In this interview hosted at the Gamifiers Meetup […]Continue reading
We hosted our latest meetup last night! The meetup was a workshop hosted by Gamification+ placement student Kira Downer (also the post author and will refer to myself in first person from now on).I tell my story of how I got into gamification in this blog post: From Player to Professional.My interest in Personal Branding […]Continue reading