Category Archives for "Gamification"


We Are All Gamers – Interview with author David Iachetta

Pete Jenkins interviewed David Iachetta about his book ‘We Are All Gamers’. We discuss: what inspired him to write this book; how to manage and engage with 5 different generations of employees at one company; digital transformations; the golden generation of millennials; the importance of knowing your audience and personalising your gamification; SAPS and personalising […]

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A designing games and gamification for learning chat with Vasilis Gkogkidis

In this interview Pete Jenkins asks Vasilis Gkogkidis about his research and the new book Designing Games and Gamification for Learning. We look at the use of gamification in higher education, the importance of rules as opposed to other game mechanics, the Inverted Storytelling Pyramid and much more. —————————————– Vasilis Gkogkidis is the author of […]

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Elements of a Gameful Chat – an interview with Gustavo Tondello

In this interview Pete Jenkins asked Gustavo Tondello about his many researches and experiences with gamification. We dived into User Types and Player Traits and when to use them, took a look at Goal Setting Theory with Gamification and then got into the practicalities of using gameful design elements to personalise your gamification design. —————————————– […]

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Gamification+ CEO Pete Jenkins confirmed as DIT Export Champion for a 2nd year

Export Champions are a group of handpicked exporters, who have worked with the DIT to take their products or services to customers worldwide and have been successful in doing so. Download the Southern England Export Champions Brochure 2020 here: Check out Pete talking about his role as Export Champion in this episode of the […]

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Games and Gamification in Market Research – Interview with author Betty Adamou

In her book “Games and Gamification in Market Research: Increasing Consumer Engagement in Research” Betty Adamou tells us how games and gamification are revolutionizing the market research industry, offering opportunities to reinvigorate the notoriously sluggish engagement levels seen in traditional surveying methods. It is aimed at showing you how to design Research Games and Gamified […]

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How gaming is being used to tackle the world’s biggest health conditions

7 minute read Advances in research and technology have meant that gaming is increasingly becoming a valid method of tackling health conditions. Charities, universities, scientists and game makers are using their combined knowledge to further understand conditions, and ultimately support those affected by them. In this article, Deborah Garfen, Product Designer from the British Heart […]

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