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by Pete Baikins 

Buckets of Win: Gamification+ at Brighton Summit 2018

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October 16, 2018 in Events, Gamification

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What an outstanding event! We'd like to thank Brighton and Hove Chamber of Commerce for allowing us the chance to share ideas about gamification to the local business community. If you attended the Summit and have just been introduced to us for the first time we are so thankful that you've engaged in one of our biggest workshops ever. 

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The Event Horizon Hour

The Lego® Serious Play® Challenge: 3D modelling to evoke new ideas

We invite you to Lego® Serious Play® (LSP) where Lego® replaces traditional flipcharts and markers, and where new ideas can come from the most unexpected of places. With the Serious Play® method you think in 3D; issues are conceptualised and reimagined to provide surprising opportunities and to fundamentally change the way you approach problem solving.


Pollution? Low motivation? Poor communication? Brexit? What problem would you like us to help you solve today? We provide the framework and Lego, and you provide the ideas. Work in groups to get buckets of win and inspiration. Nothing is too complex!

What an introduction!

But what is LEGO® Serious Play®?

LEGO® Serious Play® is a method of facilitation that focuses on 3D thought and aims to provide deeper insight to issues which may seem complex at first, but can reemerge with solutions bursting out at you. Gamification+ aims to make work more fun than playing games and when it comes to problem solving, we cannot imagine anything more fun than using LEGO® to solve business problems rather than going through the typical motions of pen to paper.

As our session was over attended we'd like to thank the players who were there but unable to join in due to us having fewer packs of Lego than required (even though we brought extra) for such a large collection of people.

I'm interested in learning more...

I'd like a workshop for my team.

Can I become a facilitator?

If you're looking for another way to chat to our team we love talking to you all on Twitter. Join in the conversation: @gamifiplus  @v_gkogkidis  @petejenkins  @totally_kira

P.S: If you received a packet of LEGO® from us, be sure not to step on it!

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About the author 

Pete Baikins

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Pete Baikins is an international authority on gamification, a lifelong gamer, successful entrepreneur and a lecturer. As CEO of Gamification+ Ltd he mentors and trains companies world-wide on the use of gamification to solve business challenges. Gamification+ won the Board of Trade Award from the UK's Department of International Trade in January 2019.

Pete is co-host of the health gamification podcast Health Points and is also Chair of Gamification Europe, the annual conference for Gamification practitioners.

Pete is an Honorary Ambassador for GamFed (International Gamification Confederation), having previously been the Chair from 2014 to February 2019, whose aim is to spread best practices within and support the gamification industry.

After 15 years as a Lecturer on gamification and entrepreneurship at the University of Brighton he now guest lectures on Gamification at King’s College London and at ESCP Europe at post-graduate and under-graduate levels.

Over the past 20 years Pete has built and sold two businesses. One was in security software and the more recent one was a telecoms and internet connectivity business. He is also an Ambassador for Brighton & Hove Chamber of Commerce in the UK.

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