British Ports explore gamification and best practice


The third meeting of the British Ports Association (BPA) Human Resources and Employment Network took place last week in London. HR specialists from a wide range of UK ports met to discuss common challenges facing the industry, network and hear from a number of guest speakers.

Members were joined by Pete Jenkins, founder of Gamification+ Ltd and researcher in gamification in HR at the Centre for Research on Management & Employment. The foundations of game design can be successfully applied to businesses outside of the scope of traditional gaming, such as recruitment, retention and boosting productivity. Pete spoke on a number of innovative opportunities available to the sector.

Pete said:

“It was great to be invited to speak to the BPA Network and to introduce ideas for how gamification could be incorporated into Ports. With creative and strategic thinking games can be utilised to increase staff engagement and it was excellent that the ideas explored were met with such enthusiasm by the BPA Network.”

To find out more about gamification in the workplace visit and

At the core of the Human Resources and Employment Network is the sharing of best practice. Hannah Gleave, Head of Human Resources at Ports of Jersey and member of the BPA Network provided an overview of the Ports of Jersey reward project. The presentation was very well received and valuable for other members of the Network to be able to learn from the outcomes of the project.

Future challenges for the Network were discussed and a number of subject specific seminars over the coming months will be held on for issues of particular interest.

Nicky Goldsbrough, Chair of the British Ports Association’s HR and Employment Network, said:

“The ports industry supports over 344,000 thousand jobs across the UK and so it’s vital that we stay on top of evolving employment law, as well as longer-term cultural and demographic changes. With so many challenges facing ports of all sizes, it was fantastic to have colleagues from across the industry meet and share good practice. The Network and the wider industry is committed to working together to remain a forward-thinking industry and provider of high-quality jobs.”

About the author 

Pete Baikins

Pete Baikins is an international authority on gamification, a lifelong gamer, successful entrepreneur and a lecturer. As CEO of Gamification+ Ltd he mentors and trains companies world-wide on the use of gamification to solve business challenges. Gamification+ won the Board of Trade Award from the UK's Department of International Trade in January 2019.

Pete is co-host of the health gamification podcast Health Points and is also Chair of Gamification Europe, the annual conference for Gamification practitioners.

Pete is an Honorary Ambassador for GamFed (International Gamification Confederation), having previously been the Chair from 2014 to February 2019, whose aim is to spread best practices within and support the gamification industry.

After 15 years as a Lecturer on gamification and entrepreneurship at the University of Brighton he now guest lectures on Gamification at King’s College London and at ESCP Europe at post-graduate and under-graduate levels.

Over the past 20 years Pete has built and sold two businesses. One was in security software and the more recent one was a telecoms and internet connectivity business. He is also an Ambassador for Brighton & Hove Chamber of Commerce in the UK.

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