Behaviour Change with Gamification

Rebekah Russell-Bennett came to the University of Brighton on the 13th of December to discuss how gamification can be used to effectively change behaviour in gamification. Her project was a 6.5 million dollar project, working with the Australian Government to try and reduce people’s electricity usage. This falls under the category of social gamification, i.e. […]

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Small Gamification Part 1: Bonusly

At the Gamification World Conference 2016 Pete Jenkins presented his idea on small gamification. Pete’s presentation demonstrated the fact that gamification is not just for organisations with big budgets and millions to spend on gamification. Gamification is possible for smaller organisations as well. There are affordable solutions that can be used to help smaller companies […]

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