Bruce Elliott, co-founder and CEO of Memory Lane Games, discusses his journey from the dot-com boom to creating games for people with dementia

Award winning marketing engagement that moved a cold engineering brand into a warm emotive brand to consumers

At the end of the day, we start people off with, can you do ten minutes of activity today? That’s the start of your snowball.

Points and badges wear off. Focus on small steps and daily tasks to progress on the journey to managing their condition.

We’re excited to announce Pete’s first talk in Jersey on #gamification  It is free to attend at Santander Work Café, St. Helier, Jersey on Thursday 25th April from 5.15pm to 6.30pm. In this interactive session Pete Baikins will show you how you can effectively use gamification to improve engagement, boost productivity and create behaviour change. This talk will

Integrating cognitive behavioral therapy (CBT) and gamification, with a focus on user engagement through elements like points and levels