Bite-sized Learning: How to market using Gamification


Learn how to use and apply gaming techniques and gain an understanding of how gamification can support marketing in your business. This session will be useful for business people in all sectors - entrepreneurs, MDs, self-employed and team members. This session is suitable for all those involved in marketing who would like to improve their marketing strategy and programmes.

This session is presented by international gamification expert Pete Jenkins, founder of Gamification+ Ltd. Pete is entrepreneur in residence at Brighton Business School, University of Brighton and chair of the International Gamification Confederation (GamFed).

By the end of the session you will have:

- gained a practical understanding of the psychology of fun and engagement

- understand how to use gaming to develop new marketing ideas

- have a grasp of the dangers of relying on monetary rewards and what the alternatives are

- know how to use gaming to motivate staff and boost employee engagement

- know how to increase customer loyalty

Book now, to learn how these practical and creative techniques can inspire and refresh your marketing activities and ultimately boost your sales.

The County Ground. Eaton Road, Hove, BN3 3AN

When? Tuesday 9 February 2016 16:00 - 18:00 (GMT)


About the author 

Pete Baikins

Pete Baikins is an international authority on gamification, a lifelong gamer, successful entrepreneur and a lecturer. As CEO of Gamification+ Ltd he mentors and trains companies world-wide on the use of gamification to solve business challenges. Gamification+ won the Board of Trade Award from the UK's Department of International Trade in January 2019.

Pete is co-host of the health gamification podcast Health Points and is also Chair of Gamification Europe, the annual conference for Gamification practitioners.

Pete is an Honorary Ambassador for GamFed (International Gamification Confederation), having previously been the Chair from 2014 to February 2019, whose aim is to spread best practices within and support the gamification industry.

After 15 years as a Lecturer on gamification and entrepreneurship at the University of Brighton he now guest lectures on Gamification at King’s College London and at ESCP Europe at post-graduate and under-graduate levels.

Over the past 20 years Pete has built and sold two businesses. One was in security software and the more recent one was a telecoms and internet connectivity business. He is also an Ambassador for Brighton & Hove Chamber of Commerce in the UK.

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