Bite-sized learning: Gamification to increase sales


Gamification: how adding fun can increase sales

Brighton & Hove Chamber of Commerce have asked our very own Pete Jenkins “How can we have fun and increase sales?” and are running an event on March 13th where Pete will answer this important question.

He’ll explain gamification and how it can motivate your employees and increase customer engagement. Then he will look at how it could work for the people and organisations in the room, and have some fun along the way too.

Business owners in any sector should look at how gamification could benefit their sales. The greater the number of staff, or the larger the number of customers, the more impact gamification will have. Gamification has been proven to help with increasing employee motivation and productivity and improves the opportunity for sale conversion and customer engagement and loyalty – vital to any business!

Attendees will gain an understanding of how Gamification can increase their sales and get some great ideas on how it could apply to their organisation.

Meet the trainer:

Pete Jenkins runs e-Advantage Solutions Ltd and is Entrepreneur in Residence at the University of Brighton.
e-Advantage Solutions have 13 years’ experience in providing customer databases (CRMs) and their related services. As well as Gamified CRM implementations, current Gamification projects he is working on include: Loyalty programme for an international retailer; reducing the environmental impact of stationery deliveries; increasing financial literacy of bank account holders; improving attendance at a business networking group. As Entrepreneur in Residence at Brighton Business School ( Pete co-lectures workshops & seminars on Entrepreneurship for final year & master’s students in business, law, marketing, design and computing

Book your ticket today by clicking here

About the author 

Pete Baikins

Pete Baikins is an international authority on gamification, a lifelong gamer, successful entrepreneur and a lecturer. As CEO of Gamification+ Ltd he mentors and trains companies world-wide on the use of gamification to solve business challenges. Gamification+ won the Board of Trade Award from the UK's Department of International Trade in January 2019.

Pete is co-host of the health gamification podcast Health Points and is also Chair of Gamification Europe, the annual conference for Gamification practitioners.

Pete is an Honorary Ambassador for GamFed (International Gamification Confederation), having previously been the Chair from 2014 to February 2019, whose aim is to spread best practices within and support the gamification industry.

After 15 years as a Lecturer on gamification and entrepreneurship at the University of Brighton he now guest lectures on Gamification at King’s College London and at ESCP Europe at post-graduate and under-graduate levels.

Over the past 20 years Pete has built and sold two businesses. One was in security software and the more recent one was a telecoms and internet connectivity business. He is also an Ambassador for Brighton & Hove Chamber of Commerce in the UK.

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