Keith Tincknell
Author Archives: Keith Tincknell
14/03/2014
- in Gamification , Zurmo by Keith Tincknell
Zurmo Tip: Power up your searches in Zurmo
This is the first in a series of tips we’ll be blogging for users of our favourite gamified CRM system Zurmo. Move over Google. With Zurmo‘s handy feature, searching for contacts just got a whole lot easier. For example, if you wanted to search for a contact, normally you would need to put the whole […]
Continue reading
11/03/2014
- in Gamification , News by Keith Tincknell
How I gamified a visit to the Connected Business Expo
HQ has assigned me with a very important mission. I must attend the Connected Business Expo at the Olympia Exhibition Centre. Time frame for this mission: 4th-5th March. Importance: Critical. Difficulty: Unknown. In order to complete this mission I must complete a series of challenges. Challenge 1 – Gather 5 unique freebies Vital to this […]
Continue reading
07/03/2014
- in Gamification by Keith Tincknell
- |
- 1 comments
3 Common Gamification Mistakes Exposed
An education in gamification In 2011, Gartner predicted that more than 70% of Forbes global 2000 organizations would have at least one gamified application by 2014. A year later, in Nov 2012, Gartner also predicted that 80% of the current gamified applications would fail to meet their business objectives, primarily due to poor design. Fast […]
Continue reading
03/03/2014
- in Gamification by Keith Tincknell
How gamification can make you happier – and why you should care
A recent study by The Guardian found “clear and compelling evidence” that happiness is the key to better health and longer lifespans. The Happiness Movement is picking up steam thanks to organisations such as Action For Happiness, which aims to help people lead happy and fulfilling lives. We think gamification could have a big part […]
Continue reading
03/03/2014
- in Case Studies , Gamification , Zurmo by Keith Tincknell
Brighton CCTV case study – gamified CRM cure for growing pains
Brighton CCTV are, as the name suggests, a company based in Brighton which specialises in, you guessed it, supplying affordable, high quality CCTV systems and related services. No surprises there. When they started out 2 years ago, they only provided their services to small retail outlets, but quickly grew and expanded their services to cover […]
Continue reading
07/02/2014
- in Gamification , Zurmo by Keith Tincknell
Keeping your customers in the game
If you’re like me, and you suffer from client-amnesia (that might not be the scientific term), it is often difficult to determine which Leads or Contacts are getting cold. Perhaps you have a feeling you have been a bit neglectful to a bunch of Leads, especially the guys you met last month at the trade […]
Continue reading
05/02/2014
- in Gamification , Zurmo by Keith Tincknell
How gamification can stop your CRM from failing
Customers are the driving force behind a company’s success. In the current day and age, customers have more and more power over businesses, which means that understanding what makes your customers tick has never been more important. Every thing a business does, they need to know that it will resonate with their customer’s interests. Cue […]
Continue reading
31/01/2014
- in Gamification by Keith Tincknell
Learn the story of humanity with the Big History Project… through gamification!
Good news: Learning the story of humanity, from the big bang all the way through to the modern revolution and beyond, can now be fun. This is thanks to the Big History Project (BHP), a new online educating initiative developed by a range of educators, writers, scientists and curriculum writers, that aims to teach a […]
Continue reading
28/01/2014
- in Case Studies , Gamification , Zurmo by Keith Tincknell
CRM.me enables xoomtalk to realise hidden sales
We would like to introduce you to xoomtalk, a cloud communications provider who offer bespoke VoIP solutions and super fast internet connections to a wide range of clients. xoomtalk enable businesses to unlock the benefits that Hosted VoIP can bring by offering fully tailored solutions to fit any business requirement. Rapid growth in the cloud […]
Continue reading
17/01/2014
- in Gamification , News , Zurmo by Keith Tincknell
Why gamification is vital for the new generation
The future is looking bright for Zurmo, our Gamified CRM solution. As the younger generation slowly replaces the older generation of business executives, the older generation of applications will be subject to change as well. As the new generation has grown up with a much stronger affinity for games and game mechanics, gamified systems will […]
Continue reading