- in Events , Gamification by Pete Jenkins
Gaminomics 2015 – Adventures in games and gamification
I attended, and spoke, at the Gaminomics 2015 conference in London. This was a really interesting day with some great speakers, organised by Kam Star of PlayGen. My own talk was on the subject of whether a CRM can be gamified and actually be fun to use. More on this later. First I thought I’d […]
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GAMIFICATION+ 2015 Entrepreneurship Prize awarded
On Friday 31st July we attended the prize giving ceremony for 2015’s graduates of the University of Brighton Business School. The ceremony was held at the Sallis Benny Theatre in Brighton. The GAMIFICATION+ prize is awarded for the best entrepreneurship research paper. This year the prize was given to Freddie Marston who can be seen in […]
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GAMIFICATION+ sponsored tour of Earthship Brighton
On Friday 7th August we sponsored Brighton & Hove Chamber of Commerce’s tour of Earthship Brighton, a highly impressive and innovative project. Earthship Brighton was the Low Carbon Trust’s first project and was the first Earthship to be built in England. The Earthship is a cutting edge “green” building, constructed using 100% recycled materials, including waste […]
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CIM Talk on 6 C’s of gamified marketing
On the 9th July I gave a presentation to the Chartered Institute of Marketing (CIM) on using gamification in marketing to motivate and engage customers and staff. I have been researching how gamification can assist with marketing. I have examined issues with current marketing channels, such as the sheer amount of communications that consumers are receiving from brands, […]
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GAMIFICATION+ sponsoring the HBA Annual Croquet Challenge
This year we’re pleased to be sponsoring the HBA (Hove Business Association) Annual Croquet Challenge being held at the Sussex County Croquet Club. This event is an interesting mix of business networking and highly competitive sport. Gamification of networking? It’ll be fun to watch people getting swept up in the competitive spirit and beating their clients or […]
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GLSIG Workshop: Using memorable stories to help your gamification projects succeed
Last week I ran a workshop at the Games and Learning SIG Conference. The main prong to the session was to discover what causes Gamification projects to succeed or fail, with a particular look to see if there were any differences between corporate and academic worlds that we could learn from. The second part of the […]
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GAMIFICATION+ and Pete Jenkins featured in Financial Times
On Monday 1st June 2015 the Financial Times published the article “The games people play at work as part of the job” in Emma De Vita’s Working Smarter column. A picture of the article in the paper is shown in full on the right. I thought I’d mention that I talked about the BreatheHR system as […]
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e-Advantage Solutions Ltd announces name change to GAMIFICATION+ LTD
The name change reflects our focus on using engagement techniques to build better relationships with customers and to increase the motivation of staff for improving adoption of new systems and enhancing processes. Much More Than an IT Company Why am I changing the name? When the company was started, it was focused on bringing enterprise […]
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Presentation on how to gamify your marketing using the 6 C’s framework
I enjoyed presenting this webinar this morning on how to use my 6 C’s of gamified marketing framework. Feedback from the audience was great, with 100% (of the 55% who voted) saying that they would use some of the techniques I suggested. Please enjoy watching it and send me any questions you have.
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Gamification is the key to mobile customer engagement
How can you get and keep the attention of your customers and prospects? Have you ever wondered how, with the massive changes in channels of communication and customer expectations, you can get and keep the attention of your customers and prospects?  How you can tap into the growing use of smartphones without being intrusive?  How do […]
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