#smallgamification – affordable gamification for all
I speak to a lot of people about gamification and I wondered if you have the same frequent experience as me? Have you ever been explaining what gamification is to someone who runs a small to medium sized business? Then, when they get it you can see the light of understanding in their eyes and […]
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Party games – useful for gamification or simply for fun?
At this week’s December Brighton Gamification Meetup we played lots of party games and tried to decipher what was fun about them and see if they might be useful or inspirational for any gamification projects. Admittedly it was a lot of fun too. TOOTHLESS VEGETABLES We started with this simple game. You have to say […]
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Virtuoso – using a game to test candidates for a role
I recently recruited a new intern for my business. I had a few strong candidates based on their CVs and how they interviewed but was struggling to decide which one to choose. So I asked them to play a game that would be psychometrically testing them at the same time. The idea behind this is […]
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Can a gamified CRM really be fun to use?
Fresh from my talk at the Gamification World Congress in Barcelona last week, here are the slides from my talk and a rough transcript of what I said: A few weeks ago I had a client contact me in a bit of a panic because the gamification-based CRM we’d built for them was working too […]
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Announcing new Gamification Meetup in Brighton
We’re pleased to announce that we are sponsoring a new Gamification Meetup in Brighton, UK, join at:Â http://www.meetup.com/Brighton-Gamification-Meetup/Â Join as a member of this meetup if you are interested in finding out more about gamification, and about how it is being and can be used in different industries. Industries such as health & fitness, elearning, marketing, […]
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Gaminomics 2015 – Adventures in games and gamification
I attended, and spoke, at the Gaminomics 2015 conference in London. This was a really interesting day with some great speakers, organised by Kam Star of PlayGen. My own talk was on the subject of whether a CRM can be gamified and actually be fun to use. More on this later. First I thought I’d […]
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GAMIFICATION+ 2015 Entrepreneurship Prize awarded
On Friday 31st July we attended the prize giving ceremony for 2015’s graduates of the University of Brighton Business School. The ceremony was held at the Sallis Benny Theatre in Brighton. The GAMIFICATION+ prize is awarded for the best entrepreneurship research paper. This year the prize was given to Freddie Marston who can be seen in […]
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GAMIFICATION+ sponsored tour of Earthship Brighton
On Friday 7th August we sponsored Brighton & Hove Chamber of Commerce’s tour of Earthship Brighton, a highly impressive and innovative project. Earthship Brighton was the Low Carbon Trust’s first project and was the first Earthship to be built in England. The Earthship is a cutting edge “green” building, constructed using 100% recycled materials, including waste […]
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CIM Talk on 6 C’s of gamified marketing
On the 9th July I gave a presentation to the Chartered Institute of Marketing (CIM) on using gamification in marketing to motivate and engage customers and staff. I have been researching how gamification can assist with marketing. I have examined issues with current marketing channels, such as the sheer amount of communications that consumers are receiving from brands, […]
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GAMIFICATION+ sponsoring the HBA Annual Croquet Challenge
This year we’re pleased to be sponsoring the HBA (Hove Business Association) Annual Croquet Challenge being held at the Sussex County Croquet Club. This event is an interesting mix of business networking and highly competitive sport. Gamification of networking? It’ll be fun to watch people getting swept up in the competitive spirit and beating their clients or […]
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