Pete Jenkins

Author Archives: Pete Jenkins

Games and Gamification in Market Research – Interview with author Betty Adamou

In her book “Games and Gamification in Market Research: Increasing Consumer Engagement in Research” Betty Adamou tells us how games and gamification are revolutionizing the market research industry, offering opportunities to reinvigorate the notoriously sluggish engagement levels seen in traditional surveying methods. It is aimed at showing you how to design Research Games and Gamified […]

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16/07/2020

How gaming is being used to tackle the world’s biggest health conditions

7 minute read Advances in research and technology have meant that gaming is increasingly becoming a valid method of tackling health conditions. Charities, universities, scientists and game makers are using their combined knowledge to further understand conditions, and ultimately support those affected by them. In this article, Deborah Garfen, Product Designer from the British Heart […]

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25/04/2020

How games and gamification can help you create healthy habits for physical activity at home

Guest post by Violeta Ivanova, BSc Physiotherapy at SAMK, Finland Have you ever tried to build or change a lifestyle habit? It’s incredibly hard, takes a long time and dedication. This is not always taken into consideration when healthcare professionals recommend exercise to patients. Movement is healthy, but it doesn’t have to be limited to […]

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15/01/2020

Open workshop on applied gamification Feb 10-11

Would you like to increase sales, improve staff retention, onboard new staff more quickly and increase employee engagement across the board? Gamification is used to encourage behaviour change within businesses. We are running a two-day gamification workshop delivered by Pete Jenkins in Brighton. By attending this you’ll gain an understanding of game mechanics, aesthetics, emotions and […]

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01/04/2019

In Praise of Teams

Microsoft have announced that the ‘praise’ feature first seen in Yammer has now been brought across to their Teams product. This automatically rolls out across Teams products throughout April. Though we can see it in our own instance of Teams already. Indeed, I’ve just used it:This is a nice lightweight, low friction, way to enable […]

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