Advantage Austria: Gamification and Collaboration in the Metaverse Workshop


On 15th March, with Advantage Austria, we delivered a workshop on gamification and collaboration in the metaverse, which we delivered in the metaverse(s)…

Our attendees learnt about gamification (interactively of course) and took a dive into examples of how the combination of the metaverse and gamification is powering collaborative working. With a plethora of examples showcasing benefits to inclusivity, innovation, co-creation, training and embedding corporate culture (values and strategy) and, importantly, productivity. They then took part in a live group work in the metaverse experience.

Agenda from Workshop

In fact, in between group work exercises we moved the event from to ZReality, replayed the group exercise and then compared the collaborative experience between two very different feeling virtual worlds.

From an engagement point of view I was a fan of, this platform made it easy to run a treasure hunt and fun to navigate to password protected team breakout rooms. Plus I really liked the ability to ‘vote with your feet’ where the attendees had to navigate their characters en masse to voting ‘rugs’ to take part in a quiz.

Where do you think gamification and the metaverse can most benefit you?

About the author 

Pete Baikins

Pete Baikins is an international authority on gamification, a lifelong gamer, successful entrepreneur and a lecturer. As CEO of Gamification+ Ltd he mentors and trains companies world-wide on the use of gamification to solve business challenges. Gamification+ won the Board of Trade Award from the UK's Department of International Trade in January 2019.

Pete is co-host of the health gamification podcast Health Points and is also Chair of Gamification Europe, the annual conference for Gamification practitioners.

Pete is an Honorary Ambassador for GamFed (International Gamification Confederation), having previously been the Chair from 2014 to February 2019, whose aim is to spread best practices within and support the gamification industry.

After 15 years as a Lecturer on gamification and entrepreneurship at the University of Brighton he now guest lectures on Gamification at King’s College London and at ESCP Europe at post-graduate and under-graduate levels.

Over the past 20 years Pete has built and sold two businesses. One was in security software and the more recent one was a telecoms and internet connectivity business. He is also an Ambassador for Brighton & Hove Chamber of Commerce in the UK.

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