About Us

GAMIFICATION+ LTD is a Gamification Consultancy based in Shoreham-by-Sea, UK. We are Pete Jenkins and Vasilis Gkogkidis, two gamification professionals that like to play table tennis and design gamification solutions to make your everyday work more fun!

We run training on gamification all around the globe, we organise Gamification Europe a conference that brings together the industry and academia of gamification and Gamification Europe Masterclass which are training sessions curated and run by us. 

With gamification we can show you how you can use game design concepts and techniques. Starting from the basics like points, badges and leader-boards. Moving through to more advanced team based and intrinsically rewarding techniques. We can motivate and engage your customers and your staff to achieve the best results. Work towards a meaningful result while having fun at the same time. You may be an angry-bird addict or enjoy a good game of snakes and ladders. Either way gamification can make your customer interactions or your work even more rewarding.

 It helps that our Founder and Managing Director Pete Jenkins is also:

In 2015 Pete rose up the rankings into the top five “Gamification Gurus Power 100” by RISE. He took the #1 spot in February 2016. Pete has helped many companies. From start-ups to large multi-national companies such as CVC Capital Partners. His work has been published by the Institute of Sales and Marketing Management. He has been mentioned in the Financial Times amongst other places.

Vasilis Gkogkidis joined GAMIFICATION+ in 2016 to add his knowledge on business and games as he is:

Our History

We first launched in August 2000 as e-Advantage Solutions Ltd. We had the intention of providing enterprise level software to small businesses cost effectively. – At this point the ‘e’ in the name stood for ‘electronic’. We did this successfully for many years. We then decided that we wanted to help people enjoy their day-to-day work more. Our company culture is all about enjoying the work that you do. So in 2013 the ‘e’ began to stand for ‘engagement’. We changed our company name to GAMIFICATION+ on 6th May 2015. This better reflects that we are achieving engagement using gamification strategies and frameworks.