About Us


Our mission is to help you succeed at applying gamification.

Gamification+ are taking on the challenge to combat the worldwide decline in productivity levels. We have discovered the power of games in business and want to help you achieve the same.

With gamification we can show you how you can use game design concepts and techniques. Starting from the basics like points, badges and leader-boards. Moving through to more advanced team based and intrinsically rewarding techniques. We can motivate and engage your customers and your staff to achieve the best results. Work towards a meaningful result while having fun at the same time. You may be an angry-bird addict or enjoy a good game of snakes and ladders. Either way gamification can make your customer interactions or your work even more rewarding.


GAMIFICATION+ are globally recognised leaders in gamification consultancy and training.

We first launched in August 2000 as e-Advantage Solutions Ltd. We had the intention of providing enterprise level software to small businesses cost effectively. – At this point the ‘e’ in the name stood for ‘electronic’. We did this successfully for many years. We then decided that we wanted to help people enjoy their day-to-day work more. Our company culture is all about enjoying the work that you do. So in 2013 the ‘e’ began to stand for ‘engagement’. We changed our company name to GAMIFICATION+ on 6th May 2015. This better reflects that we are achieving engagement using gamification strategies and frameworks.

Since 2015 GAMIFICATION have been providing services like speaking, consulting and training to companies worldwide. Members of GAMIFICATION+ have collectively spoken at more than 150 events and trained more than 10,000 people in the use of gamification. We have appeared in industry related news platforms like Professor Game and Pete Baikins has also appeared on live television.

Gamification Services

Gamification+ offer a variety of services.

We provide in-house and bespoke training for the use of gamification in HR, Marketing and more.

We are able to review your current gamification project and ensure it works. We also offer end-to-end solutions

We are experienced keynote and conference speakers and can help make your event a winning experience.

Pete Baikins - CEO

Pete Baikins - CEO

Jes Baikins - Strategy Director

Photo of Jes Baikins - Strategy Director
  • Strategy Director of Gamification+ Ltd
  • Founder & Crowdfunding Consultant of Crowdfund 360
  • Primary School Teacher
  • Leader of Yes Tribe Sussex
  • Conference Coordinator of Gamification Europe
  • Start Up Mentor at Hatch Co Lab, Swiss Entrepreneurship Program, Queen Mary University London and University of Brighton 
  • Doesn't play games, gets too competitive.

2018 Winners of the Board of Trade Award

In 2018 Gamification+ won the internationally renowned Board of Trade Award, which celebrates the achievement of UK firms that export. Find out more in our accompanying blogpost here: 'Gamification+ wins coveted Board of Trade Award.'