About Gamification+

Our mission is to make working more satisfying than playing games.

​GAMIFICATION+ are globally recognised leaders in gamification consultancy and training. We help organisations achieve behaviour change through game like experiences. We design gamification strategies to achieve your innovation, strategy and culture change goals.

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Based in Brighton UK, we can also offer Lego Serious Play workshops, speak at corporate events and conferences and train in subjects like gamification and HR, L&D, marketing, education or sales.

We also organise Gamification Europe, the only international gamification conference in Europe and Gamification Europe Masterclass which offers organisations high quality gamification training from world leading experts.

We have delivered work for companies around the world including the UK, Germany, Italy, Turkey, Russia, Singapore, Malaysia, Thailand, Canada, Greece and Dubai to name a few.

Our strong academic background and hardworking ethos motivates us to never stop learning and trying out new things.

Our senior team is Pete Jenkins and Vasilis Gkogkidis, two gamification professionals that like to play table tennis and design gamification solutions to make your everyday work more fun!

With gamification we can show you how you can use game design concepts and techniques. Starting from the basics like points, badges and leader-boards. Moving through to more advanced team based and intrinsically rewarding techniques. We can motivate and engage your customers and your staff to achieve the best results. Work towards a meaningful result while having fun at the same time. You may be an angry-bird addict or enjoy a good game of snakes and ladders. Either way gamification can make your customer interactions or your work even more rewarding.

Our Founder and Managing Director Pete Jenkins is also:

In 2015 Pete rose up the rankings into the top five “Gamification Gurus Power 100” by RISE. He took the #1 spot in February 2016. Pete has helped many companies, from start-ups to large multi-national companies. His work has been published by the Institute of Sales and Marketing Management. He has been mentioned in the Financial Times amongst other places.

Vasilis Gkogkidis joined GAMIFICATION+ in 2016 to add his knowledge on business and games as he is:

​2018 Winners of the Board of Trade Award

In 2018 Gamification+ won the internationally renowned Board of Trade Award, which celebrates the achievement ​of UK firms that export. Find out more in our accompanying blogpost here: 'Gamification+ wins coveted Board of Trade Award.'

Our History

We first launched in August 2000 as e-Advantage Solutions Ltd. We had the intention of providing enterprise level software to small businesses cost effectively. – At this point the ‘e’ in the name stood for ‘electronic’. We did this successfully for many years. We then decided that we wanted to help people enjoy their day-to-day work more. Our company culture is all about enjoying the work that you do. So in 2013 the ‘e’ began to stand for ‘engagement’. We changed our company name to GAMIFICATION+ on 6th May 2015. This better reflects that we are achieving engagement using gamification strategies and frameworks.