Don't Just Build an App.
Build a Movement.
Stop fighting for attention and start inspiring action.
We apply behavioural science to turn health and sustainability goals
into engaging journeys your users actually want to finish.
Trusted by:
Why 80% of Good Intentions Fail in the First 30 Days
The Plateau
Users start strong but lose momentum.
Are your retention numbers stalling too?
Most apps provide the tools but forget the drive. They are built for are built for "users" (data points), not "humans" (emotional beings). Without the right psychological triggers, users lose their sense of motivation.
The App Failure:
- Overwhelming Onboarding: Most apps dump all their features on the user on Day 1. The cognitive load is too high. The user feels confused rather than smart.
- The Valley of Despair: On Day 1, enthusiasm is high. By Day 3, the novelty fades, and the actual work begins (e.g., the workout is hard, the language lesson is tricky). If the app doesn't provide scaffolding to make the user feel successful during this friction point, their sense of competence crashes.
- Result: The user quits because the app made them feel like they were failing, rather than learning.
Choose Your Path to Mastery
The Vitality Path
(Health)
We design feedback loops that make well-being feel like a win. Our frameworks trigger intrinsic motivation: relatedness, autonomy, mastery, and purpose. Creating behaviour change that lasts long after the "game" is over.
The Purpose Path (Sustainability)
Transform abstract eco-goals into tangible quests with science-backed motivation. We move beyond superficial rewards to tap into Self-Determination Theory and behavioural psychology.
The Knowledge Path (Training)
Level up your own team with our expert-led workshops. Upgrade your organisation culture. Unlock potential throughout the employee lifecycle. Gamify your growth strategy today.
Trusted by Innovators
We definitely don’t just "add points." We deliver measurable growth:
Good Boost
Our gamification advice has helped this social enterprise delivering therapeutic exercise and wellbeing programmes win more than £1.5 million in innovation funding
GetWaterFit
This platform has helped nearly 2.7 million customers reduce their water use and save energy (and money)
Giza Systems
Our gamification training led to many new in-house programmes including the gamification of receivables handling (cash collecting) to massively improve the cash flow of the business
CASE STUDIES
Master the Basics of Successful Gamification
Access our best-selling framework for choosing rewards that actually motivate.
MEG KELLY - CEO, Feebi
"I LOVE, LOVE, LOVE the course.
Your instruction - so clear and human! You get a gold star and my deep gratitude for not using jargon.
The lessons – valuable, practical, actionable and exciting."
WHY GAMIFICATION+?
Led by Pete Baikins, we are specialists in making the world's most important tasks—like saving the planet or staying healthy—the most engaging ones. We don’t just consult; we make a difference.
READY TO REWARD YOUR USERS?
Your users are waiting for a reason to stay with you. Give them a journey worth completing.