Gamification strategy and training

We're using gamification to combat the worldwide decline in productivity growth rates. Engaged employees lead to more successful businesses.
Pete Jenkins, Founder of GAMIFICATION+

Our Services


Workshops and training courses in understanding and applying gamification, tailored for HR or Sales & Marketing, with case studies relevant to your industry sector.


We help you see where gamification can be applied successfully in your business and then create a gamification strategy for you to implement and benefit from it.


Pete Jenkins is a regular speaker on gamification: passionate keynote speaker; interactive workshop deliverer; panel session facilitator; and conference Chair.

Pete Jenkins – Founder

I've been helping people be more effective in business for many years. In 2012 I got into gamification and became absorbed in finding out as much as possible about applying games processes to business. Since then GAMIFICATION+ has concentrated more and more on gamification and now I spend all my time helping people understand and use game techniques to make their business more effective. I regularly speak at business events about gamification and companies book me to find ways to gamify their processes.

Our clients

What our clients say

Crash course on elevators pitches to get buy-in for gamification – loved it!

Fleming Europe, Gamification in HR Summit

Thanks for yesterday, was a great course on Gamifying Sales and gave me some great ideas on what I can do with our team. Emma Rapson.


Good fun, thought provoking. Helps you stay ahead of the game. Alan Cowen, Director of Health and Safety. 

University of Brighton

Just wanted to drop you a note to say thanks very much for coming to speak to us on Thursday. The feedback has been great.

American Express

Free white paper on customer engagement through gamification

Download this free white paper on how loyalty and marketing campaigns can be gamified effectively
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Latest news

Gamification Tools: Kahoot

Kahoot is a free to use tool that helps you create fun quizzes. It was created for educational purposes and its mainly aimed at students of all levels of education but I think it’s very valuable for corporate use as well. Kahoot was created during a joint project that was started at the Norwegian University […]

Gamification Case Study: Neat Streets Campaign

Today I want to talk to you about a gamified campaign that aims to change the way people think about public space. An organisation in the UK called Hubbub is trying to motivate people to stop littering the streets of London by giving them small gamified projects spread across the streets of London.We have talked […]

Gamification Case Study: Save The Park

Today I want to talk about another gamification case study called Save the Park. As we know, all gamification projects try to solve a problem in the real world. The problem in that case is that the National Parks Foundation, an organisation that strives to preserve national heritage parks in the United States, lacks money […]

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