Don't Just Build an App.
Build a Movement.
Stop fighting for attention and start inspiring action.
We apply behavioural science to turn health and sustainability goals
into engaging journeys your users actually want to finish.
Why 80% of Good Intentions Fail in the First 30 Days
Most apps provide the tools but forget the drive.
Without the right psychological triggers, users lose their sense of motivation.
The Plateau
Users start strong but lose momentum. Are your retention numbers stalling too?
Upgrade your culture. Unlock potential. Gamify your growth strategy today.
The Solution
Our behavioural framework keeps users moving. See our approach to Behaviour Change.
Science-Backed Motivation. We move beyond superficial rewards to tap into Self-Determination Theory and behavioural psychology. Our frameworks trigger intrinsic motivation: relatedness, autonomy, mastery, and purpose. Creating behaviour change that lasts long after the "game" is over.
Choose Your Path to Mastery
The Vitality Path
(Health)
We design feedback loops that make well-being feel like a win.
The Purpose Path (Sustainability)
Transform abstract eco-goals into tangible quests.
The Knowledge Path (Training)
Level up your own team with our expert-led workshops.
Trusted by Innovators
We definitely don’t just "add points." We deliver measurable growth:
Good Boost
Our gamification advice has helped this social enterprise delivering therapeutic exercise and wellbeing programmes win more than £1.5 million in innovation funding
GetWaterFit
This platform has helped nearly 2.7 million customers reduce their water use and save energy (and money)
Giza Systems
Our gamification training led to many new in-house programmes including the gamification of receivables handling (cash collecting) to massively improve the cash flow of the business
CASE STUDIES
Case Studies, Client News, Sustainability
Case Studies, Client News, Sustainability
Case Studies, Client News, Gamification, News
Case Studies, Client News, Gamification, In the press
Apps, Case Studies, Client News
Case Studies, Client News, Gamification
Master the Basics of Successful Gamification
Access our best-selling framework for choosing rewards that actually motivate.
MEG KELLY - CEO, Feebi
"I LOVE, LOVE, LOVE the course.
Your instruction - so clear and human! You get a gold star and my deep gratitude for not using jargon.
The lessons – valuable, practical, actionable and exciting."
WHY GAMIFICATION+?
Led by Pete Baikins, we are specialists in making the world's most important tasks—like saving the planet or staying healthy—the most engaging ones. We don’t just consult; we make a difference.
READY TO REWARD YOUR USERS?
Your users are waiting for a reason to stay with you. Give them a journey worth completing.