25 years of turning engagement into impact.
We combine behavioural science with strategic leadership to solve the "wicked" problems in Health and Sustainability.
Trusted by pioneers in health, tech, and environmental action:
Beyond the "Points and Badges"
"After a quarter-century in behavioural design, I’ve learned that the best strategies aren't 'bolt-on' features. They are integrated into your leadership strategy. We look under the hood of human motivation to help you build the habits that support long-term health and turn green goals into rewarding actions."
Choose your path to mastery
Fractional CGO
For organizations that need a seat at the table. I join your leadership team on a part-time basis to guide your roadmap and upskill your people.
Consultancy
From deep-dive audits to strategic behavioural roadmaps. We help you move the nuts and bolts of your product to drive measurable results.
Training
Strategic workshops and mentorship curated from my work with clients, learnings from the Health Points podcast and academia at Universities.
Trusted by Innovators
We definitely don’t just "add points." We deliver measurable growth:
Good Boost
Our gamification advice has helped this social enterprise delivering therapeutic exercise and wellbeing programmes win more than £1.5 million in innovation funding
GetWaterFit
This platform has helped nearly 2.7 million customers reduce their water use and save energy (and money)
Giza Systems
Our gamification training led to many new in-house programmes including the gamification of receivables handling (cash collecting) to massively improve the cash flow of the business
WHY GAMIFICATION+?
Led by Pete Baikins, we are specialists in making the world's most important tasks—like saving the planet or staying healthy—the most engaging ones. We don’t just consult; we make a difference.
READY TO REWARD YOUR USERS?
Your users are waiting for a reason to stay with you. Give them a journey worth completing.