Gamification for Sales & Marketing

Applying gamification to your marketing and to your sales process is the best way to improve customer engagement and increase your sales.
Pete Jenkins, Founder of GAMIFICATION+

Our Services


We help you see where gamification can be applied successfully in your business and then create a gamification strategy for you to implement and benefit from it.

Speaking & Training

Pete Jenkins is a regular speaker & trainer on gamification, from passionate keynote speaker, panel session facilitator, conference Chair to engaging workshop delivery.

Gamified Tools

We advise on and supply gamified sales and marketing tools. From gamified CRM (where we are the UK Partner for to gamified mobile marketing platforms such as 3radical.

Pete Jenkins – Founder

I've been helping people be more effective in business for many years. In 2012 I got into gamification and became absorbed in finding out as much as possible about applying games processes to business. Since then GAMIFICATION+ has concentrated more and more on gamification and now I spend all my time helping people understand and use game techniques to make their business more effective. I regularly speak at business events about gamification and companies book me to find ways to gamify their processes.

Our clients

Free white paper on customer engagement through gamification

Download this free white paper on how loyalty and marketing campaigns can be gamified effectively
Download White Paper

What our clients say

Crash course on elevators pitches to get buy-in for gamification – loved it!

Fleming Europe, Gamification in HR Summit

Thanks for yesterday, was a great course on Gamifying Sales and gave me some great ideas on what I can do with our team. Emma Rapson.


Good fun, thought provoking. Helps you stay ahead of the game. Alan Cowen, Director of Health and Safety. 

University of Brighton

Just wanted to drop you a note to say thanks very much for coming to speak to us on Thursday. The feedback has been great.

American Express

Latest news


Do you add help buttons into Gamification projects?

On-boarding is an integral part of the gamification process, and is the first step in what makes games fun. If you didn’t teach your players how to play, then you […]

twitter hour

Twitter hour #definegamification

The second gamification twitter hour on #definegamification happened on the 26/04/2016. It was created to debate how the future of gamification will be defined, or if its current definition is […]


Cookie Clicker – Game Analysis

I have to admit, when Pete told me to play a game in working hours, I was quite excited. Although I had never played ‘cookie clicker’ before. I did not […]

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